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Women on the Cap Table — event group photo, April 14 2026
Event Recap · April 14, 2026

Angel Investing & Why It
Belongs In Your Wealth Strategy

Women on the Cap Table (WCT) — Launch Event · Atlanta, GA

Tuesday, April 14, 2026 · 5:00–7:00 PM

Your Seat. Your Voice. Your Impact.

About WCT

A collaborative platform
built to get women writing checks.

Women on the Cap Table (WCT) was founded three months ago by Karen Robinson and Jane McCracken — built on a simple thesis: more women need to be at the table as investors, not just founders. WCT provides education, curated deal flow, and a collaborative investing community for women looking to add angel investing to their portfolios.

Their mission: make angel investing more accessible, more diverse, and more impactful — starting in the Southeast.

35–40
Current Members
$1M
Target · 9 Months
3–4
Target Companies
$1K
Min. SPV Entry
WCT panel discussion — 5 investors and advisors
Panel discussion — investors and advisors on stage
Full room at WCT event open
Full room at event open
Southeast-Based Pre-Seed · Seed · Series A Tech or Tech-Enabled Strong Founding Team Capital Efficient Ability to Scale
"Women on the Cap Table is a community-driven platform dedicated to increasing women's participation and leadership in investment and venture funding."
Women on the Cap Table · womencaptable.com
The Data

Women investors.
Better outcomes.

The case for women in angel investing isn't just equity — it's returns. The data shows women investors outperform statistically, they back diverse founders at higher rates, and they ask different questions in due diligence. WCT is building the infrastructure to accelerate all of that.

  • 01
    67% of women investors plan to write $25K–$49K checks this year. The capital is there. WCT is building the structure to deploy it intentionally.
  • 02
    Female investors are nearly 2× as likely to back female founders compared to their male counterparts — and nearly half of WCT-reviewed companies had at least one female founder.
  • 03
    Women investors show statistically better returns. Diversified perspectives reduce homophily bias — the tendency to back people who look like you — which drives better portfolio outcomes.
  • 04
    Angel investing is a team sport. WCT's SPV model means members can start at $1K — pooling capital, sharing diligence, and leveraging the group's collective expertise and networks.
Panelist presenting at WCT
Panelist presenting to the room
Speaker presenting at WCT event
Speaker at the front
Full WCT panel — green jacket speaker
Panel Q&A — investor perspectives
Angel Investing Fundamentals

What the experts
actually said.

The panel was direct and practical — this wasn't a pitch for angel investing, it was an honest breakdown of how it works, what to expect, and what separates good investors from bad ones.

The Basics

  • Max 5–10% of total wealth in angel investing
  • Diversify across multiple small deals — not single large bets
  • Returns follow power law — few big winners offset many zeros
  • Expect 7–10 year exit timelines (some 21+ years)
  • Evaluate trajectory over time, not single-point snapshots
  • Reserve capital for follow-on rounds

What Investors Look For

  • Market large enough to support VC-scale returns
  • Problem people want solved and will pay for
  • Team quality is the single most important factor
  • Coachability and learning velocity in founders
  • Founder-market fit — did they live this problem?
  • Review 100+ deals to invest in 1
  • Ask for the customer pitch deck, not the investor deck

Homophily bias is real. Investors naturally back people who look like them. Women investors who are intentional about this outperform over time — and that's what WCT is designed to build.

Case Study

VIVA Finance —
what a real angel deal looks like.

The evening closed with a live case study featuring VIVA Finance — founded in 2019 by brothers Jack and Hodges Martin-Walters. VIVA offers personal loans based on employment data rather than credit scores, with payroll direct deposit repayment. Early investor Bill Reet invested on a clear thesis: steady employees with damaged credit represent an enormous, underserved market.

Where VIVA Is Today

From $4.3M originated in January 2020 to $372.8M by January 2025. The trajectory is the story.

500K+
Users
$400M+
Total Originated
$60M+
2026 Proj. Revenue
$12.1M
Q1 2026 Revenue
100%
YoY Growth
1+ yr
Cash Flow Positive

The Market

26M
Credit Invisible Americans
107M
Credit score below 670
78%
Live paycheck-to-paycheck

Macro: Huge Market. Micro: Clear use cases for why people need money.

How They Got There — Marketing Timeline

2020–21B2B partnerships, boots-on-ground (school districts, hospitals)
2022Facebook/social media, Dunkin' Donuts partnership
2023Scaled PerkSpot + BenefitHub; tested subprime lead purchasing; discontinued social
2024Expanded to Paychex, Engine, LendingTree; launched refinance product
2025Signed Paychex agreement; expanded Engine + LendingTree

CAC dropped significantly as partnership channel scaled and displaced paid social.

VIVA Finance — founders presenting case study
VIVA Finance — founders presenting to the room
VIVA marketing timeline slide
VIVA marketing timeline — channel evolution 2020–2025
Market sizing slide — 107M Americans below 670 credit score
Market sizing — 107M Americans with credit below 670
Next Steps

Become a
Founding Member.

WCT is accepting founding member applications through April 30, 2026. The next meeting is May 12, 2026 (5–7 PM), focused on deal assessment. Application is mobile-friendly and takes a few minutes.

Your Next Steps

  • Apply by April 30, 2026 at womencaptable.com
  • Pay dues and secure founding member status
  • Join a committee for deeper due diligence involvement
  • Attend the May 12 meeting — focus: deal assessment
Attendees networking post-event — South State Bank
Attendees connecting post-event — South State Bank networking
Post-event networking
Post-event networking
Sig Mosley and attendees at WCT networking
Sig Mosley · Aly Merritt · Karen Robinson, WCT Co-Founder
Key Contacts

Get in touch
with WCT.

WCT Co-Founders

South State Bank

  • Ashley Carson — Atlanta Division President
  • Shelley, Ashley & Laura — Private Banking

Website: womencaptable.com  ·  Application: forms.gle/i5HxvrKkQH5SRxyn8

WCT closing remarks
Closing remarks — Women on the Cap Table · April 14, 2026 · Atlanta, GA